Jamey Jasta: I Paid $12,000 For Hatebreed ‘Perseverance’ Video, Metallica Helped Recoup Money

James Hetfield: Kreepin Deth, CC BY-SA 4.0, https://creativecommons.org/licenses/by-sa/4.0/deed.en, Wikimedia Commons / Jamey Jasta: Frank Schwichtenberg, CC BY-SA 4.0, https://creativecommons.org/licenses/by-sa/4.0/deed.en, Wikimedia Commons
Published on:

Today Hatebreed is a household name in absolute heaviness, uniting the worlds of metal and hardcore. They were once massive underdogs in the industry, when their then-label Universal wouldn’t give them a proper budget, and frontman Jamey Jasta was forced to pay out of pocket to support the band. Thankfully, according to the Hatebreed singer, Metallica swooped in to help the band out in a major way.

On Twitter, the account known as “crazy ass moments in nu metal history” recently shared the music video for Hatebreed’s song “Perseverance.” Coming across this post prompted Jasta to reveal some really interesting context behind the video and the band’s 2002 album of the same name.

According to Jasta, who re-tweeted the post, he shared that he was forced to pay $12,000 out of pocket for the video due to issues related to the band’s then-label Universal.

While losing $12k is one hell of a brutal hit, Hatebreed would come into some major luck thanks to Metallica. Per Jasta, he says that thanks to Metallica shouting out the song on Headbangers Ball, the album made the Billboard Top 200 chart.

Reflecting on this experience, the Hatebreed frontman shares the following:

“Paid 12k outta pocket for this video cause Universal cut the budget & fired staff. Then @Metallica played it on Headbangers Ball & the album went back into the Billboard top 200!! Fucking incredible! Fuck a label & any suit who doesn’t believe in the power of riffs!!”

Damn, imagine losing all that money and how rough that must’ve felt, and then Metallica comes in and saves the day for your band. That is absolutely wild. Do you remember coming across Metallica’s Hatebreed shoutout on Headbangers Ball back in the day?

In other Hatebreed-related news, the band will be hitting the road next month for a new tour – you can find the dates and locations associated with that tour below.

Upcoming Hatebreed 2023 tour dates

  • 9/2 — Albany, NY – Empire Live (Born Dead Fest) *
    9/3 — Quebec City, QC – Theatre Capitole
    9/4 — Montreal, QC – Olympia
    9/5 — Toronto, ON – Danforth Music Hall
    9/6 — Pontiac, MI – Crofoot Ballroom
    9/7 — Milwaukee, WI – The Rave
    9/8 — Grand Rapids, MI – Intersection
    9/9 — Buffalo, NY – Town Ballroom
    9/10 — Sayreville, NJ – Starland Ballroom
    9/12 — Nashville, TN – Eastside Bowl
    9/13 — Cincinnati, OH – Bogarts
    9/14 — Pittsburgh, PA – Roxian Theatre
    9/15 — Baltimore, MD – Baltimore Soundstage
    9/16 — Worcester, MA – Palladium (New England Metal Fest)
    9/17 — Philadelphia, PA – Franklin Music Hall
    9/19 — Knoxville, TN – The Mill & Mine
    9/20 — Atlanta, GA – The Masquerade (Heaven)
    9/21 — Charlotte, NC – The Fillmore Charlotte
    9/22 — Birmingham, AL – Furnace Fest
    9/23 — Orlando, FL – The Beacham
    9/24 — Tampa, FL – The Orpheum