These days, it seems like every band has a branded beer, but no metal crew has gone as hard in the brew game as NWOBHM globetrotters Iron Maiden. The British band’s Trooper Ale was the beer that kickstarted the band-licensed beers revolution, and its countless spin-offs and side-flavors have taken Trooper from a novelty drink to a bar staple. Now, just in time for the heatwave sweeping America right now, Iron Maiden has revealed a collaboration with Igloo coolers that features the band’s mascot Eddie throughout the ages.
Igloo’s Iron Maiden Playmate Classic holds 14 quarts, or approximately 28 cans of beer (or whatever beverage you choose to fill it with, if you’re not down with the gargle). Along the top is the band’s logo and art featuring Eddie from such album covers as Piece of Mind, The Book of Souls, and of course The Number of the Beast. The cooler runs at $50, but should be worth it to the hard-drinking Iron Maiden devotee.
“Chill with the Beast!” says Igloo’s marketing copy. “Appearing on every Iron Maiden album cover and at every live show, an army of Eddies — the heavy metal legends’ ever-evolving figurehead — takes center stage on this special-edition Iron Maiden Playmate Classic.”
“This collaboration has been surreal in all the best ways,” says Igloo Chief Marketing Officer Brian Garofalow. “By incorporating an army of instantly recognizable Eddies onto our Playmate Classic cooler, we’re able to provide Maiden fans a chance to chill with the Beast and own a unique piece of memorabilia.”
Check out Maiden’s Igloo cooler below:
The bad news is that according to Igloo’s site, the Iron Maiden cooler is already sold out. That said, the demand for this collector’s item and heavy metal parking lot necessity surely means that more of them will be produced in the future, so keep your eyes peeled for a re-up.
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Words by Chris Krovatin
