Motörhead’s groundbreaking album Aces of Spades will turn 40 later this year, which is reason to celebrate, indeed, and metal fans around the world on doing just that today, “The 8th of May,” which was recently announced as the first annual Motörhead Day. To commemorate the date, the band has launched a number of fun new initiatives including a cool, vintage-style lyric video for the classic title cut off their venerated 1980 magnum opus. The clip launched at noon ET on the group’s official YouTube channel — watch below.
But that’s not all. Motörhead also unleashed an insane new Facebook and Instagram filter that enables fans to transform into the group’s snarling tusked warpig mascot Snaggletooth himself. Check that here and here, respectively, for each platform, and share the results on The Pit Facebook page. The band also launched a limited edition Road Crew merchandise capsule, which is available now via their webstore — a portion of the proceeds of the Road Crew collection will be going to Live Nation’s Crew Nation Fund to provide financial support to touring crews affected at this time. Finally, in keeping with Lemmy Kilmister and Co.’s legacy of hard partying and heavy drinking, the group have invited fans to raise a toast to Motörhead and post a photo of it to social media with the hashtag #8thofmay. “Jack and Coke optional!” reads the press release announcing the festivities.
“Ace of Spades,” the song, will turn 40 on October 27th — the date on which it was released as a single in 1980 — while the album of the same name will celebrate four decades of unmatched rock & roll on November 8th.