See Devil Wears Prada’s Dark New Music Video for “Chemical”

The Devil Wears Prada’s recently released album, The Act, sees the metalcore veterans reaching out into new sonic avenues, exploring indie and post-rock sounds, which they skillfully fold into their more characteristic heavy-music attack. Perhaps no song exemplifies this experimentation more than album standout “Chemical,” which was mostly written by keyboardist Jon Gering and is mostly sung by guitarist Jeremy DePoyster, not frontman Mike Hranica. The cut has now gotten a dark and emotionally charged music video, directed by Kevin Johnson.

“‘Chemical’ is about coming to terms with the idea that all of our feelings, good and bad, are just chemical reactions in our brains,” Gering says of the song. “It is both a bleak and hopeful way to to view the world, but at times it can help us to move forward. … ‘Chemical’ always felt like a special track to us and it’s on that pushes the boundaries of what The Devil Wears Prada can sound like.”

Watch the video — and check out TDWP’s upcoming itinerary — below.

The Devil Wears Prada tour dates:
10/19 — St Louis, MO — Ready Room
10/20 — Lawrence, KS — Granada Theater
10/22 — Denver, CO — Summit Music Hall
10/23 — Salt Lake City, UT — The Complex
10/24 — Las Vegas, NV — Vinyl
10/25 — Santa Cruz, CA — The Catalyst
10/26 — Fresno, CA — Strummer’s
10/27 — Pomona, CA — Glass House
10/28 — Phoenix, AZ — Marquee
10/30 — Dallas, TX — GMBG
10/31 — Houston, TX — White Oak Music Hall
11/2 — Tampa, FL — Orpheum
11/3 — Atlanta, GA — Masquerade
11/5 — Nashville, TN — Exit/In
11/6 — Greensboro, NC — Blind Tiger
11/7 — Baltimore, MD — Sound Stage
11/8 — Pittsburgh, PA — Mr. Smalls
11/9 — Toledo, OH — Civic Music Hall
11/10 — Syracuse, NY — Westport Theater
11/12 — Philadelphia, PA — TLA
11/13 — New York, NY — Grammercy Theatre
11/15 — Chicago, IL — Bottom Lounge
11/16 — Milwaukee, WI — The Rave